Lessmanualwork.Morebookings.
Norela AI automates your workflows and gives your team a 24/7 support layer of AI agents — built into the systems you already use.
What does Norela offer?
Three powerful components that work together for your business
Smart AI customer service
Voice + text customer service that runs 24/7 and delivers a new level of guest experience.
- Replies to guests around the clock (call / email / chat)
- Explains services, prices, and availability — and helps with bookings
- Two-way voice interaction
AI-powered automations
Automated workflows that give your team back tens of hours every month.
- Cuts manual work and speeds up daily operations
- Connects with booking systems, calendars, email, and CRM
- Supports sales, service, marketing, and admin
Integration modules
The platform's internal software layer that structures your business processes.
- Lets AI run automated workflows
- Keeps quality consistent
- Your company-specific knowledge base sharpens AI accuracy
Trusted by tourism businesses
How Norela changes your day
Before
Guest emails sit unanswered for hours
After
AI replies in 12 seconds, 24/7
Before
Pricing changes done by hand, competitor tracking in Excel
After
Revenue manager optimizes prices automatically based on demand
Before
Marketing campaigns take weeks to plan
After
Marketing agent writes and sends offers on its own
Before
Manually syncing bookings between channels
After
Operations keeps PMS, OTAs, and calendars in sync
8 AI agents on your team
Each agent owns a specific area — together they form a team that works around the clock.
Start with 2 agents — add more as you grow. No rebuild needed.
AI agents
Reports ready
Around the clock
What do you actually save?
AI team vs. traditional approach
Traditional approach
Full-time staff
- Customer service rep~1,800 €/mo
- Marketing specialist~2,000 €/mo
- Analyst (part-time)~1,500 €/mo
- Hours: 8h/day, Mon–Fri
- Holidays and sick leave
- Training and onboarding
Norela AI team
6 AI agents
- 6 AI agents working around the clock
- Hours: 24/7, 365 days
- Instant scaling
- No vacation or training needed
Potential annual savings
55,000 €
Calculation basis: replacing 3 employees (5,300 €/mo × 12)
Eligible for Estonian tourism software grant
The platform is designed to meet the digitization goals of the EIS "Tourism software integration support" program and fits within eligible activities.
Frequently asked questions
How does platform rollout work?
Average rollout: 8–10 weeks
Intro call
We learn your business goals and workflows
Solution plan
We define the features and integrations you need
Rollout
We configure the AI agents and automations
Training
Your team learns practical skills
Analytics
We measure impact on bookings and service
Ready to start?
Let's start with a 30-minute intro call. Get in touch and we'll talk about how AI can help your business.
Get in touch directly
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