AI team for tourism

Your team now has AI teammates.

Norela gives your business a complete AI team - from customer service to marketing and analytics. Around the clock, at a fraction of the cost.

  • Hotels
  • Spas
  • Tour operators
  • Attractions
AI team

An AI team that works alongside you

From planning to reporting - each agent owns a specific area and coordinates with the others automatically.

Norela AI
Service agent
Marketing agent
Bookings manager
Revenue manager
Analyst
Operations coordinator
Quality manager
Events coordinator

Meet the team

Each agent specializes in their area - together they form a complete team.

Service agent

Anna

Replies to guests around the clock - calls, emails, chats. Multilingual support and booking help.

  • Replies to guests 24/7 (call / email / chat)
  • Multilingual (Estonian, English, Finnish, Russian)
  • Helps with bookings and explains services

Marketing agent

Marta

Writes and sends newsletters, offers, and social media posts - and runs campaigns end to end.

  • Writes personalized offers and newsletters
  • Manages social posts and campaigns
  • Tracks marketing performance

Bookings manager

Kai

Manages availability, syncs booking channels, and keeps calendars up to date.

  • Tracks and manages availability across channels
  • Syncs OTAs, PMS, and calendars
  • Handles cancellations, changes, and waitlists

Revenue manager

Erik

Optimizes pricing based on demand, season, and competitor rates. Maximizes revenue per room.

  • Dynamic pricing based on demand and season
  • Competitor price tracking and response
  • RevPAR and occupancy optimization

Analyst

Axel

Tracks KPIs, builds reports, and surfaces trends so you can make better decisions.

  • Daily summaries and weekly reports
  • Revenue, occupancy, and channel analysis
  • Trend detection and forecasts

Operations coordinator

Oskar

Syncs data between systems and keeps workflows running without friction.

  • Connects PMS, CRM, email, and calendars
  • Automates routine admin tasks
  • Keeps data in sync across all systems

Quality manager

Sandra

Watches reviews on TripAdvisor, Google, and Booking.com. Replies to feedback and flags problems.

  • Monitors and replies to reviews on every channel
  • Tracks NPS and guest satisfaction
  • Spots issues and escalates them

Events coordinator

Marcus

Handles conference and group bookings, event logistics, and catering coordination.

  • Conference rooms and group booking management
  • Event logistics and scheduling
  • Catering and add-on services coordination
Agent Task Board
Backlog(15)
Reply to hotel inquiry
AnQueued
Write weekly newsletter
MaQueued
Sync Booking.com availability
KaQueued
Analyze monthly occupancy
AxQueued
Update OTA pricing
ErQueued
+10 more
Active(3)
Handle guest chat
AnRunning
Optimize room pricing
ErRunning
Launch summer campaign
MaRunning
In Review(2)
Build monthly report
AxReview
Review campaign results
MaReview
Done(2)
Send booking confirmation
KaComplete
Generate RevPAR report
AxComplete
Full control

You're in charge.

Agents work by your rules. Change, pause, or adjust at any time.

  • Watch every agent action in real time
  • Pause or restart any agent instantly
  • Adjust rules, priorities, and workflows
  • Full activity log - transparent at every step

Agent management

3 agents configured

Dashboard
Service agent
Active
Marketing agent
Active
Bookings manager
Paused

Every action is logged and trackable

Built on AI training experience with 230+ tourism businesses · GDPR · Data stored in the EU

Let's talk

30 minutes - and you'll know if Norela fits.

We'll show how Norela works in your specific context.

  • 30 minutes · video call
  • Personal offer afterwards if Norela is a fit